Catalysing Performance
Strategic support for the moments that matter most.
We work with life sciences teams at critical inflection points — when clarity, pressure, and delivery all hit at once.
From preparing for launch to navigating brand reset or managing portfolio exits, we help biotech, medtech, diagnostics, and pharmaceutical companies move from plan to performance.
Whether the strategy is half-formed or fully locked, we embed with your team to align thinking, pressure-test assumptions, and build the capability that makes execution stick.
Launch planning, investor GTM, and cross-functional readiness
Reprioritising brands and redesigning execution
Simplifying portfolios without disrupting teams or stakeholder trust
How We’re Different.
Simplifying without disrupting teams or stakeholder trust
Embedded, not advisory
Percepta Vision™ to surface the real risks
Capability built in — not bolted on
Strategic Precision, Human Focus.
goal: to make your strategy deliverable
off-the-shelf plans: every engagement is tailored to your challenge
%
of projects embed Percepta Vision to uncover hidden blockers
%
of clients are senior leaders who re-engage us at their next inflection point
hours saved by aligning the right people around the right priorities
Because it’s not how many launches you’ve done that matters — it’s how many delivered lasting impact.
Percepta Vision
Insight that drives execution.
Our proprietary diagnostic tool reveals the behaviours, blockers, and team dynamics that make or break performance. Built into every engagement.
Helping You Navigate Complex Challenges and Achieve Transformative Outcomes.
Insight & Impact.
Executive thinking for biotech, medtech, and pharma leaders
Explore fresh perspectives on strategy, leadership, launch readiness, and performance.

Building a collaborative, innovative, motivated team that deliver business excellence.
Frequently Asked Questions
Take a look at some of the most popular questions posed by our clients
What types of companies do you typically work with?
We work with life sciences companies at critical moments — whether you’re a biotech preparing for your first commercial launch, a mid-sized medtech refocusing your brand, or a global pharmaceutical company rationalising a portfolio.
Our clients often operate in high-complexity areas like rare disease, CGT, or diagnostics, where execution must match scientific ambition.
Our experience ensures you’re supported by a team that understands your industry, your pressure points, and the need to move fast without compromising rigour.
At what point should we engage Phoenix LBS?
Our work begins where clarity, pace, and alignment become business-critical. Some clients engage us at the start of Phase II to shape their GTM path; others bring us in mid-cycle when a brand needs new energy or direction.
We’re also brought in during restructuring or market exits where confidence, control, and reputation must be preserved.
Whatever the trigger, we help you move decisively when strategy alone isn’t enough and outcomes depend on team capability.
How are you different from traditional consultants?
We don’t deliver slides and step back. We embed directly within your team — aligning cross-functional leadership, supporting decision-making, and building capability in real time.
Percepta Vision™ enables us to surface blockers early, before they slow delivery.
You’ll experience a hands-on partner who works at your pace, with the situational judgement and behavioural insight to make progress stick.
What is Percepta Vision™ and how does it work?
Percepta Vision™ is our proprietary diagnostic, used in every engagement. It reveals the behavioural and structural factors that affect execution — such as ownership, clarity, and resilience under pressure.
Insights are drawn from team input, stakeholder interviews, and contextual benchmarks.
We look at Emotional Intelligence, Leadership Appliction, Competency of Skills in role as well as Collaboration styles.
The result is not just data, but clarity on what’s helping or hindering your progress — and a practical basis for making your plan deliverable.
What’s your approach to launch planning?
We support the full journey — from early investor GTM narratives through to functional audits, governance frameworks, and capability building.
We bring cross-functional clarity, decision-making structure, and team readiness, particularly in complex launches where timelines are tight and expectations are high.
You’ll gain more than a roadmap: you’ll have a confident team, an aligned story, and the tools to adapt without losing momentum.
Can you help if our brand is already successful?
Yes.
Many clients approach us not because things are broken, but because the current approach won’t take them further.
We help identify what to keep, what to evolve, and how to re-energise planning without adding unnecessary complexity.
The outcome is sharper prioritisation, stronger ownership, and a more focused plan that mobilises your team and market.
What happens if we’re not sure what we need yet?
That’s often the case at inflection points.
We start with a structured conversation to understand your goals, challenges, and internal dynamics.
From there, we help define the real question — and the path forward — whether that’s launch acceleration, brand focus, or simplifying complexity.
You won’t be expected to have all the answers up front — we’ll help you find the right ones, fast.
Do you offer standalone workshops or capability programmes?
Yes.
While we’re best known for our embedded support, we also design high-impact workshops for team alignment, leadership transition, or strategy reset moments.
These are grounded in real business needs, not generic frameworks.
You can engage us for focused interventions that drive clarity, accountability, and measurable improvement — without long ramp-up times.
How do you measure success?
We co-define success with you — using both hard metrics (milestone adherence, plan delivery, stakeholder feedback) and softer indicators (confidence, collaboration, ownership). Percepta Vision™ helps us track shifts in performance over time.
This approach gives you visibility on both outcomes and the internal shifts that sustain them.
Where do you operate?
We support clients globally, with engagements across the UK, EU, US, and emerging markets.
We’re flexible in delivery — working in person, remotely, or in hybrid models — and always adapt to the pace, location, and rhythm of your business.
Wherever you’re based, you’ll get practical, senior-level support that integrates with your team and respects your context.