Global Portfolio Exit
When you need to remove a product from the market — without damaging trust or losing internal capability
The Challenge.
A global team was exiting a mature oncology portfolio across multiple markets. The decision was financial — but execution needed to preserve relationships with HCPs, health authorities, and internal talent. No formal exit process existed.
What We Did.
- Built global exit strategy and market-specific run-down plans
- Developed communication templates for HCPs and regulators
- Aligned internal governance and redeployment planning
- Used Percepta Vision™ to assess change readiness
Impact.
- Exit completed with minimal stock destruction
- Stakeholder relationships protected
- Sunset playbook scaled for future exits
- No internal attrition from impacted functions