PhoenixLBS 9 Case Studies 9 Building a Cross-Functional GTM Plan

Building a Cross-Functional GTM Plan

Client: Rare disease biotech entering the European market

The Challenge.

No in-house commercial team or experience launching in Europe; unclear market access strategy.

Project Outcomes.

We built a go-to-market roadmap, developed initial demand and reimbursement models, and supported early commercial hires.

Impact:

  • 5-market launch plan approved by board
  • 6-month reduction in time-to-readiness
  • Commercial capability in place ahead of launch