PhoenixLBS 9 Case Studies 9 Rare Disease Launch

Rare Disease Launch

When you’re preparing for commercialisation without infrastructure — and need funding, direction, and team alignment

The Challenge.

A biotech was preparing for a rare disease launch with strong science, but no commercial infrastructure. With Series C funding on the line and a 36-month window, the leadership team needed an executable roadmap — and confidence it would hold under pressure.

What We Did.

  • Launch audit and investor GTM narrative
  • Cross-functional roadmap and milestone governance
  • Embedded interim leadership and functional coaching
  • Percepta Vision™ to assess team readiness

Impact.

  • Series C funding secured
  • 92% of launch milestones delivered on plan
  • Roadmap adopted by board
  • Readiness score increased by 22% in 6 months